About Us

Sparkling Clean Maid Service was founded in 2009 by Ashley, who turned her passion for cleaning into a purpose-driven business built to support busy families.

As the oldest of seven children in a single-parent household, Ashley knew early on how much a clean, organized home impacts your well-being—and how overwhelming it can feel to keep up. After an unexpected career shift, she took a leap of faith and launched the business with homemade flyers, a few supplies, and a lot of determination.

What began as a one-woman operation has grown into an award-winning team of 20+ skilled professionals serving over 300 recurring clients across the St. Louis metro area. We’re proud of the growth—but even more proud that we’ve built something that still feels personal. At Sparkling Clean Maid Service, we don’t just clean homes—we create calm, clarity, and the freedom to focus on what matters most to you.

Our Mission

We’re here to create clean, healthy, and welcoming spaces that make life easier for our clients. Whether you’re coming home after a long day or preparing for a fresh start, we believe a clean space brings peace, reduces stress, and helps you breathe easier.

Our mission is rooted in three core principles:

Exceptional service built on trust, consistency, and care
A people-first culture that supports and empowers our team
Earth-conscious practices that protect your home and the planet

We use natural, plant-based products that are tough on messes but gentle on your family, pets, and home. We believe cleaning should feel personal, dependable, and uplifting—and that’s what we aim to deliver every time.

Our CORE Values

These values shape how we serve our clients, support our team, and grow as a business. They define what it feels like to work with—and work for—Sparkling Clean Maid Service.

C: Communication

We keep things clear, honest, and open—whether we’re updating a client, checking in with a teammate, or working through a challenge. Communication is how we build trust and make sure everyone feels heard, supported, and in the loop.

O: Optimism

We show up with good energy. A positive attitude helps us navigate challenges, support each other, and create uplifting spaces—for our clients and ourselves.

R: Reliability

You can count on us to do what we say we’ll do. We show up, follow through, and take pride in being someone others can depend on—because consistency builds trust, and trust matters.

E: Empowerment

We believe in growth—for ourselves, for each other, and for our clients. Whether we’re learning something new, stepping outside our comfort zone, or helping someone else succeed, we’re always looking for ways to grow and improve.

Why It Matters

Whether you're inviting us into your home or exploring a new career path, we hope you’ll feel the difference these values make. We’re a team rooted in trust, care, and a shared commitment to helping others live a little lighter—at home and at work.